USA Swimming: Funnest Sport

Cute USA Swimming PSAs Aim To Get Kids into the Pool

Published on

Editor's Pick

USA Swimming is trying to grow the sport with a new campaign that proclaims swimming as "the funnest sport there is." The campaign, led by Olympian and 12-time medalist Dara Torres, is aimed at inspiring more kids to take up the sport and make it easier for parents to find clubs, pools and support. Colle + McVoy, Minneapolis, has created some adorable, slow-motion spots. One of them feature a kid cannonballing into a pool, while a voiceover quite definitely explains why pool-time is more fun than any other sport. Another features a super-confident boy showing off for the ladies, while a third, "Alligator," shows how a kid's imagination comes alive in the water.

A new website,, provides online tools for parents to help locate swim clubs and local pools in their communities. Creatively designed swim club kits, featuring certificates, tattoos and wristbands will be also distributed around the country.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 08, 2014
USA Swimming
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age