The Ushuaia Beach Hotel in Ibiza is outfitting guests with RFID wristbands so they can access Facebook and check-in wherever they are. Amsterdam agency Dorst & Lesser has teamed up with the resort to put up Facebook check in "points" throughout the hotel. Guests can swipe wristbands at those points, checking in to various places in the resort, updating their status and take pictures to post online.
Like previous efforts, including this one for Coke out of Israel, it ties the online and offline worlds neatly and painlessly together. A first in the hotel industry, it's a great bit of user-generated marketing for the resort, and has the added benefit of letting guests at the famed vacation spot show off a bit.