Creativity

Ushuaia Ibiza Beach Hotel: Facebook Integration Wristbands

If you go to Ibiza and don't let your Facebook friends know, are you really there?

Published on Jul 29, 2011

Editor's Pick

The Ushuaia Beach Hotel in Ibiza is outfitting guests with RFID wristbands so they can access Facebook and check-in wherever they are. Amsterdam agency Dorst & Lesser has teamed up with the resort to put up Facebook check in "points" throughout the hotel. Guests can swipe wristbands at those points, checking in to various places in the resort, updating their status and take pictures to post online.

Like previous efforts, including this one for Coke out of Israel, it ties the online and offline worlds neatly and painlessly together. A first in the hotel industry, it's a great bit of user-generated marketing for the resort, and has the added benefit of letting guests at the famed vacation spot show off a bit.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 29, 2011
Agency:
Dorst & Lesser
Client:
Ushuaia Ibiza Beach Hotel

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.