Creativity

This Rousing Ad for a New Soccer Team Might Get Even Diehard Football Fans Excited About Futbol

Video Out of Birmingham Agency Big Hypes the Coming of Pro Soccer in March 2019

By Simon Dumenco. Published on Aug 29, 2017

Editor's Pick

How do you get football fans excited about futbol? That's the challenge facing the United Soccer League, which has targeted Birmingham, Ala., for a league expansion.

This video created out of Birmingham agency BIG specifically to speak to the locals might make you wish you could be in the "Magic City" to cheer on its pro soccer team when it kicks off in March 2019. The ad combines moody, cinematic shots of young players in action with a swelling choral soundtrack and a gritty voiceover that comes off like spoken word poetry. It culminates in a call to fandom:

Give us hussle and flow.
Give us the world's game
on our stage
in our city.
Give us a different kind of football to live for.
Give us ...
OUR team.

BIG has been working with the USL and Birmingham FC on the team's rollout, including not only this video, but brand identity, social media strategy and a comprehensive PR campaign to build excitement for the franchise.

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About

Credits

Date
Aug 29, 2017
Agency:
BIG Communications
Client:
USL Birmingham
Founder & President:
John Montgomery
Chief Creative Officer:
Ford Wiles
Chief Brand Officer:
Mark Ervin
Director:
Brian Curtin
Editor:
Brian Curtin
Associate Creative Director:
Jason Corbin
Copywriter:
Jason Corbin
Cinematographer:
Kris Kimlin
Producer:
Dan Atchison
Producer:
Kyle Buscher
1st Assistant Camera:
Diego Montiel
Gaffer:
Andy Lohrenz
Account Supervisor:
Niki Lim
Sound Design:
Van Gunter
Sound Design:
Boutwell Studios
Colorist:
Greyson Welch

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