Creativity

Utah Office of Tourism: Life Elevated

Salt Lake City's Struck, formed last month when Utah's W Communications and Struck Design merged, have struck with a multitextured, icon-intensive print campaign for the state itself. "The goal was to have the textures of the fabrics, landscapes

Published on Apr 02, 2007

Editor's Pick

Salt Lake City's Struck, formed last month when Utah's W Communications and Struck Design merged, have struck with a multitextured, icon-intensive print campaign for the state itself. "The goal was to have the textures of the fabrics, landscapes and activities express the tactile feeling of being in Utah," explains ECD Steve Driggs, who joined the new Struck from Fallon/Minneapolis. "Each ad was tailored to reflect the specific feel of the sport/activity shown. The GPS locator dots were designed to quickly pinpoint hot spots. More than ordinary body copy, we found people engaged with the map idea and wanted to check out the specifics." Add activity icons "to show that there's a variety of stuff you can do," and "the net result, hopefully, is a look that delivers a lot of information

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About

Credits

Date
Apr 02, 2007
Executive Creative Director:
Steve Driggs
Creative Director:
Steve Babcock
Art Director:
Dan Christopherson
Art Director:
Spencer Jacobs
Art Director:
Mark Rawlins
Production Designer:
David Habben
Copywriter:
Steve Babcock
Photographer:
Skylar Nielsen
Photographer:
Lee Cohen
Photographer:
John Kelly
Photographer:
Michael Melford
Photographer:
Gary Yeowell
Client:
Utah Office of Tourism
Agency:
Struck

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