A Remote Peruvian Village Gets Light -- Thanks to This Innovative 'Plant Lamp'

Latest UTEC and FCB Mayo Project Harnesses Photosynthesis

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Peru's Universidad de Ingeniería and Tecnología (UTEC) and its agency FCB Mayo rare known for using water to create environmentally-conscious marketing efforts -- including the Water Purifying Billboard, the Air Orchard and the Water Generating Billboard. Their latest collaboration does something a little different though -- it harnesses the power of photosynthesis.

The Plant Lamp project sees them create the "Plant Lamp" system, which converts nutrients from plants into energy that is stored in a conventional battery. This energy storage allows the lamp to shine without another energy source for up to two hours a day. As seen in this video, UTEC and FCB Mayo brought 10 lamps to Nuevo Saposoa, a region of Peru that has little to no access to electricity.

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About

Credits
Date
Nov 06, 2015
Agency:
FCB Mayo Peru
Chief Creative Officer:
Humberto Polar
Client:
UTEC
Executive Creative Director:
Flavio Pantigoso
Creative Director:
Daniel Sacroisky
Copywriter:
Silvia Angulo
Copywriter:
Richard Gervacio
Art Director:
Daniel Tomazini
Art Director:
Pietro Soldi
BTL Account Director:
Sandra Goicochea
Account Supervisor:
Max Torres
Account Executive:
Ximena González
Production Supervisor:
Tomás Cortés
Head of Production:
Alonso Palomino
Production Company:
Sangre
Director:
Antonio Sarria
DOP:
Antonio Sarria
Executive Producer:
Celia Barreda
Executive Producer:
Fiorella Casanova
Assistant of Director:
Pedro Zamalloa
Editor:
Pedro Zamalloa
Editor:
Rosana Samanamud
Post Producer:
Jorge Sabana
Post Producer:
Pedro Zamalloa
Audio:
La Sonora
Client Approval:
Jessica Ruas Quartara

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