Creativity

Vail Resorts: EpicMix 2011

Adding photos to the mix.

Published on Dec 20, 2011

Editor's Pick

Vail Resorts has added photos and social media sharing this year to its EpicMix app, launched last year to track skiers' activities on the mountain. The app, which works by using radio frequency identity (RFID) technology embedded within lift tickets and season passes, and is available at Vail Resorts' six locations: Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar.

The new version of the app, which was designed by SapientNitro, allows skiers to have professional photos taken by a Vail Resorts EpicMix photographer on the slopes automatically delivered to their EpicMix account. Skiers can also add their own photos to the account, and there's a 'Mountain Remix' collage tool to showcase their mountain experience. Photos are free, or you can pay to get a high resolution version to print out.

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About

Credits

Date
Dec 20, 2011
Agency:
SapientNitro
Client:
Vail Resorts
Executive Creative Director:
Anthony Yell
Creative Lead:
Robb Stevenson
Design Director:
Casey Sheehan
Experience Design Lead - Web:
Lwee Tay
Experience Design Lead - Mobile:
Albi Cecioni
Design Lead:
Rebecca Reuben
Mobile Designer:
Lani Choi
Web Designer:
Gisele Hernandez

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