Street Lamps Turn Fishy for the Vancouver Aquarium

Taxi Vancouver reels in pedestrians by bringing sealife to the streets

Published on

Editor's Pick

Vancouver Aquarium promoted its winter exhibit of glowing animals, Luminescence, by transforming ordinary streetlamps into anglerfish in the city's Granville Island. Agency Taxi created a model of an anglerfish's body, with the arching lamp completing the effect as its glowing light draws in onlookers. On a poster below, the line "Lights with Appetites" promoted the exhibition.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 08, 2013
Taxi Vancouver
Vancouver Aquarium
Executive Creative Director:
Kevin Barclay
Creative Director:
Matt Bielby
Alex Bird
Art Director:
George Lin
Art Director:
Derek Anderson
Denise Carefoot
Account Director:
Stephen Howard
Account Director:
Amber Foss
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age