Vancouver Aquarium: Pregnancy Test

Discovery at the urinal

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Editor's Pick

A hilarious stunt from Taxi Vancouver for the Vancouver Aquarium focused on various unorthodox "baby stories," to promote the aquarium's reproduction-focused exhibit.

Fake pregnancy tests were placed in urinals. They displayed a positive result when peed on by men, to illustrate that in the aquatic world, males are the ones that get pregnant.

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About

Credits
Date
Mar 13, 2012
Agency:
Taxi Vancouver
Client:
Vancouver Aquarium
Category
Latest Creativity News on Ad Age

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