Vancouver Police Foundation: Police Glasses – Deflated

New Campaign Via DDB Canada Shows What Wearing These Sunglasses Can Do

Published on Aug 07, 2013

Editor's Pick

Vancouver Police apparently are a stylish bunch: Sporting aviators is a "signature look" that DDB Canada is capitalizing on for a new campaign for the Vancouver Police Foundation, a charitable organization that provides funds for technology and community policing as well as youth outreach programs, that are not covered by the PD's operating budget.

The new campaign will sell a line of iconic, mirrored aviator glasses for $20, via a website. The glasses are also part of a couple of television spots that spoof police dramas. In "Hooded," a portly man decides the putting the glasses on has given him some pretty great agility, while in "Deflated," the protagonist takes a cue from David Caruso of "CSI: Miami."

On social media, the PD will ask people to submit photos of themselves wearing aviator sunglasses, along with the hashtag #VPDPartners, for a chance to win a "Ride-Along" with the police. The campaign was created pro-bono with support from OMD.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Aug 07, 2013
Vancouver Police Foundation

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.