Vanish: Vanish vs the Internet: Air Cannon Cricket

Vote for the worst stain ever.

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Stain removal brands traditionally specialize in ads that challenge the product to remove impossible marks; now Vanish NapiSan Australia is letting social media users decide what stains it should attempt to whiten. Through Sydney agency Holler, the Reckitt Benckiser-owned brand is running a Facebook based campaign in which fans can suggest over-the-top stain challenges and vote on stains to be removed. The first stunt was to fire beetroot out of an air-cannon at a cricketer, (shown here) and two more challenges will follow. The campaign will culminate in a live stunt.

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Sep 13, 2012
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