Creativity

Vanish: Vanish vs the Internet: Air Cannon Cricket

Vote for the worst stain ever.

Published on Sep 13, 2012

Editor's Pick

Stain removal brands traditionally specialize in ads that challenge the product to remove impossible marks; now Vanish NapiSan Australia is letting social media users decide what stains it should attempt to whiten. Through Sydney agency Holler, the Reckitt Benckiser-owned brand is running a Facebook based campaign in which fans can suggest over-the-top stain challenges and vote on stains to be removed. The first stunt was to fire beetroot out of an air-cannon at a cricketer, (shown here) and two more challenges will follow. The campaign will culminate in a live stunt.

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About

Credits

Date
Sep 13, 2012
Agency:
Holler
Client:
Vanish

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