Creativity

For Valentine's Day, Vanity Fair Suggests You Date Someone Who Uses Napkins

If You Dab as You Eat, You Might Be Better Relationship Material, Suggest Campaign From Figliulo & Partners

By Adrianne Pasquarelli. Published on Feb 13, 2018

Editor's Pick

Whether you use napkins, paper towels, tissues or your sleeve are giveaways what kind of dating partner you'd be, a new campaign from Vanity Fair purports. Figliulo & Partners, lead creative agency for the Georgia-Pacific-owned napkin brand, worked with Match.com on a data study that found that those who use napkins make for better dates. Indeed, napkin users are 70 percent more likely to watch bad TV with you, 54 percent more likely to get along with your mother and two times more likely to join your juice cleanse. Sleeve users? Not so much.

"Napkin usage probably isn't the first thing you think of when you're considering going on a date with someone. But if you really think about it, it makes sense," said Scott Vitrone, chief creative officer at F&P in a statement. "People who take the time to use a proper napkin likely have certain qualities that would make them a better date."

"Date a Napkin User," which includes out-of-home, digital videos and a social push under #dateanapkinuser debuts this week, in time for Valentine's Day on Feb. 14. In addition, Vanity Fair is hosting a singles social on Feb. 22 in Dallas with a DJ and free swag.

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Credits

Date
Feb 13, 2018
Agency:
Figliulo & Partners
Client:
Vanity Fair Napkins

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