Creativity

Varier Furniture: Variable Brain Design

Designed by kids' minds.

Published on Jan 24, 2012

Editor's Pick

Here's another mind-blowingly different experiment from B-Reel, which has teamed up with Scandinavian furniture brand Varier and Oslo agency DIST Creative to create fabric designs based on brain waves.

Using some of the findings from its Mind Scalextricsexperiment, B-Reel used a headset to measure the brain waves of three children using Varier's Balans chair. (The chair is designed to promote circulation and extended activity, which is claimed to leadi to better concentration and overall well-being).

It then used a custom built data visualization engine to turn the recordings into a pattern that could be printed as upholstery for the chair. As well as creating image patterns to reflect the changes in the children's brain activities, the engine engine also used graphic presets corresponding to the children's personal interests and took inspiration from patterns ranging from classic tapestries to pop-art and contemporary design.

Varier Furniture is featuring the project on its website as well as at international Furniture and Design Fairs.

And this is just the latest in mind trick from B-Reel, which last year also conducted this interesting experiment with brain-controlled slot cars.

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About

Credits

Date
Jan 24, 2012
Agency:
Dist Creative
Client:
Varier Furniture
Digital Production Company:
B-Reel

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