'Where the **** is the Bus?': Swedish Company's Ad Captures the Frustration of Waiting

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Vasttrafik, the company behind the "Tram Sighseeing App" that lets you take audio tours on public transportation, teams up with Forsman & Bodenfors for "Where the **** is the Bus?," a new app that shows where the bus is.

The company, which provides public transporation in the Swedish city of Gothenburg, tapped Forsman to help create the app (in Swedish only), as well as this ad promoting it that captures the interminable frustration of waiting for your ride and not knowing where it is.

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Mar 17, 2014
Forsman & Bodenfors
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