Vatel: Frogs

Exchanging ribbits for burps.

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Editor's Pick

French food in Russia is mostly understood as being the following: overpriced, small portions, and frogs. To combat this image, agency Red Pepper launched a direct marketing campaign with a twist. For their client, a french restaurant, the agency sent live frogs to food critics and media VIPs that could be exchanged for a fancy dinner at the restaurant.

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Dec 28, 2011
Red Pepper
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