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V.B.: Raise a Glass 2012

Heart-wrenching

Editor's Pick

Droga5 Sydney, which parted ways with VB last month, just released is latest and final spot for the beer brand's "Raise A Glass" campaign. Launched in 2009, the appeal has raised more than $5 million for vet organizations RSL and Legacy, which help care for the families of Aussie service men and women. The original spot featured various family members reflecting on their lost loved ones, as does the latest one, which shows how one Afghanistan war widow raises a glass to her late husband.

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About

Credits
Date
Apr 11, 2012
Agency:
Droga5
Client:
V.B.
Creative Chairman:
David Nobay
Executive Creative Director:
Duncan Marshall
Creative Director:
Cam Blackley
Writer:
David Nobay
Writer:
Cam Blackley
Head of Broadcast:
Paul Johnston
Business Director:
Esther Knox
Senior Business Manager:
Patrick Rowley
Production Company:
Exit Films
Director:
Amy Gebhardt
Producer:
Susie Cole
Director of Photogrpahy:
Andrew McLeod
Editing & Post Production:
The Butchery
Music and Sound:
Final Sound
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