Eat chips, drink more beer. That's the thinking behind Droga5 Sydney's latest effort for Victoria Bitter. The agency opted for a stomach-focused strategy when it came with the idea to create VB The Drinking Chip, "The Best Hot Chips made for the Best Cold Beer. The snack was created to compliment a chilled VB, and thus, entice beer drinkers to keep on chugging. The spicy chips were created in partnership with the Yarra Valley Snack Food Company and will be available from January 18. Anyone who buys a case of VB stubbies from an Aussie independent liquor store will receive a bag of the chips.