Creativity

Vellant Publishing House: The Book with 186 Co-Authors

Readers help to launch the latest release from a niche publishing house.

Published on Mar 29, 2010

Editor's Pick

Each reader brings a unique interpretation to a book. That was the thinking behind Romanian agency Mercury 360 in its social media campaign for niche publishing house Vellant. For one of Vellant's new releases, the agency distributed pages of the book online, asking Facebook friends and opinion leaders to provide his or her own interpretation of the story. The re-interpreted pages were later compiled into a book with 186 co-authors, finally revealing the names of the book itself and its main scribe.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 29, 2010
Agency:
Mercury 360 Bucharest
Client:
Vellant Publishing House
Group Creative Director:
Cristina Diaconescu
Art Director:
Cristina Diaconescu
Copywriter:
Simona Lazar
Strategic Planner:
Paul Kasprovski
Production House:
Rollfilm

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.