Creativity

Velveeta Cheesy Skillets: Kitchen

Wield that skillet. (He'll help you).

Published on Aug 11, 2011

Editor's Pick

To launch Kraft's new Velveeta dinner kit, Velveeta Cheesy Skillets, W+K Portland created these spots featuring a blacksmith who suddenly shows up in the home of unsuspecting women and shows them how to wield a skillet.

The new product, aimed at busy moms wanting to spend less time in the ktichen, includes a skillet and Velveeta cheese sauce for easy meal-making. Slaving over a hot stove has never looked so steamy.

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About

Credits

Date
Aug 11, 2011
Agency:
Wieden & Kennedy
Client:
Kraft
Creative Director:
Karl Lieberman
Creative Director:
Danielle Flagg
Copywriter:
Laddie Peterson
Art Director:
James Moslander
Senior Agency Producer:
Matt Hunnicutt
Senior Agency Producer:
Jennie Lindstrom
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Moxie Pictures
Director:
Martin Granger
Line Producer:
Heidi Soltesz
Executive Producer:
Karol Marrs
Director of Photography:
Dion Beebe
Editorial Company:
Joint
Editor:
Tommy Harden
Assistant Editor:
Steve Sprinkel
Editorial Producer:
Ryan Shanholtzer
Executive Producer:
Patty Brebner
VFX Company:
A52
VFX Supervisor:
Jesse Monsour
VFX Producer:
Meredith Tomasulo
Executive Producer:
Jennifer Sofio Hall
Design Producer:
Meredith Tomasulo
Art Director:
Lisha Tan
Designer/Animator:
Steven Do
Sound Design Company:
Barking Owl
Sound Designer:
Michael Anastasi
Sound Executive Producer:
Kelly Bayett
Mix Company:
Lime Studios
Mixer:
Loren Silber
Mix Producer:
Jessica Locke
Telecine:
Company 3
Colorist:
Siggy Ferstl

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