Vepsalainen: Chain of Friends

Friend your way to furniture.

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Editor's Pick

Here's a fun Facebook campaign for design lovers. Finnish design retailer Vepsalainen wanted to promote the idea that great design is affordable to everyone, so, working with agency Hasan & Partners, it created "Chain of Friends." The Facebook game invites consumers to rally their friends for support in purchasing a design classic from the shop. But the friends don't have to drop any cash, they just have to join the players' chain of friends on the Vepsalainen Facebook page. The competitor with the longest chain of friends at the end of the week gets to purchase their coveted design piece for an insanely low price (an Arne Jacobsen Egg-chair for 0,32€,for example).

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About

Credits
Date
May 25, 2012
Agency:
Hasan & Partners Helsinki
Client:
Vepsalainen
Creative:
Mikael Nemeschansky
Creative:
Kari Puumalainen
Producer:
Tamer Mohsen
Producer:
Sivi Uitto
Production:
We Are Yours
Producer:
Fredrik Stutterheimer
Producer:
Karl Wahlstrom
Category
Latest Creativity News on Ad Age

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