Creativity

'30 Rock' Characters Jenna and Kenneth Reunite in an Ad for Verizon

Jane Krakowski and Jack McBrayer Reprise Comedic Roles in Spot From Wieden & Kennedy

By Ann-Christine Diaz. Published on May 20, 2016

Editor's Pick

Jane Krakowski and Jack Brayer reprise their roles as Jenna Maroney and Kenneth Parcell from "30 Rock" in a new ad for Verizon out of Wieden & Kennedy, Portland.

Directed by Hungry Man's Wayne McClammy, the spot finds finds the pair the midst of the sort of chaos characteristic of the show -- Jenna wonders where the heck Kenneth was when she needed help getting her jeans on. Turns out he was too busy working on a personal essay -- which was way too difficult because he doesn't like talking about himself.

That of course, is Jenna's expertise, and she goes on to describe the wonders of the "backdoor brag" as the set mysteriously starts to close in on the actors.

The idea cleverly sets the stage for Verizon to call B.S. on carriers, who say the provide "unlimited streaming" but shrink videos in order to do so.

According to the agency, another "30 Rock"-related ad will be debuting soon.

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Credits

Date
May 20, 2016
Agency:
Wieden + Kennedy Portland
Client:
Verizon
Director:
Wayne McClammy
Production Company:
Hungry Man
Creative Director:
Aaron Allen
Creative Director:
Jason Kreher
Creative Director:
Joe Staples
Copywriter:
Alex Romans
Art Director:
Robbie Rane
Producer:
Endy Hedman
Producer:
Monica Ranes
Account Team:
Diana Gonzalez
Account Team:
Marcelina Ward
Business Affairs:
Laura Caldwell
Director:
Wayne McClammy
Executive Producer:
Mino Jarioura
Executive Producer:
Dan Duffy
Executive Producer:
Nancy Hacohen
Line Producer:
Dave Bernstein
Director of Photography:
Matt Clark
Editorial Company:
Exile
Editor:
Kirk Baxter
Post Producer:
Toby Louie
Post Executive Producer:
CL Weaver
Visual Effects:
The Mill
Senior Executive Producer:
Sue Troyan
Bidding Producer:
Sue Troyan
Senior Executive Producer:
Leighton Greer
Senior Visual Effects Producer:
Kait Boehm
Shoot Supervisor:
Chris Knight
Shoot Supervisor:
Robert Sethi
Executive Creative Director:
Phil Crowe
Creative Director:
Phil Crowe
Executive Creative Director:
Chris Knight
2D Lead Artist:
Chris Knight
3D Lead Artist:
Rasha Shalaby
2D Artist:
Tim Bird
2D Artist:
Peter Sidoriak
2D Artist:
Scott Wilson
2D Artist:
Alex Candlish
2D Artist:
Jale Parsons
3D Artist:
Anthony Thomas
3D Artist:
Michael Lori
3D Artist:
Jason Jansky
3D Artist:
Samantha Pedregon
3D Artist:
Jie Zhou
3D Artist:
Danny Yoon
3D Artist:
Steven Olson
Matte Painting:
Rasha Shalaby
Colorist:
Adam Scott
Color Producer:
Diane Valera
Color Executive Producer:
Thatcher Peterson
Music:
30 Rock Theme Song
Sound Design Company:
Barking Owl
Sound Designer:
Michael Anastasi
Producer:
Kelly Bavett
Mix:
Eleven Sound
Mixer:
Jeff Payne

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