Verizon Ads Illustrate Neatly Why We Want Things to Work

A Week After Logo Reveal, Carrier Rolls Out Spots by Wieden & Kennedy

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Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity.

The company's latest campaign, "Better matters," launches Thursday and features new spots by Wieden & Kennedy, which won brand and strategy work earlier this year. The TV spot seen here, directed by Matt Aselton of Arts & Sciences, is a series of vignettes illustrating why "better matters" -- showing people grappling with computers and phones that don't work, high heels that break off, and an expensive toy car that really frustrates its young owner.

The campaign will be a series of ads that aims to highlight "the company's 4G LTE network, its capacity, reliability and coverage as well as its unique access and exclusive offerings, such as Verizon's NFL Mobile app," according to a statement. The campaign is the "next element the company is using to bring to life Verizon's network capability and the difference it makes in people's lives by delivering the connections that matter to them."

Ads will appear during high-profile events like college football and NFL games and will be supported by online, print, digital and outdoor marketing.

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Sep 09, 2015
Wieden & Kennedy
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