Where Is R2-D2? Verizon Starts a Droid Hunt to Celebrate Star Wars Day

Stalk Jawas to Win Prizes

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Editor's Pick

To celebrate May 4, better known in nerd world as Star Wars Day, Verizon has started a social media droid hunt #CapturetheDroid in New York City and across the States.

A series of cute films including the above, this and this one, promote the hunt and show how Jawas have captured our favorite droid, R2-D2 and are threatening to sell him to the Empire. It's up to fans to find him by following @VerizonWireless on Twitter, where they can pick up clues. When they think they know where he is, they can input the info on a dedicated site for a chance to win exclusive Star Wars goods, Droid Turbo devices and even a trip ot Comic-Con in San Diego.

The campaign is also being supported by wild posting and events in NYC.

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About

Credits
Date
May 04, 2015
Agency:
McGarryBowen New York
CCO:
Mark Koelfgen
Client:
Verizon
Executive Creative Director:
Cliff Skeete
Creative Director:
Pete Williams
Associate Creative Director:
Michael Camarra
Associate Creative Director:
Laz Marquez
Sr. Copywriter:
Peter Min
Copywriter:
Grant Cohen
Art Director:
Alex Shelley
Managing Director, Content Production:
Dante Piacenza
Director, Content for Emerging Platforms:
Paisley McCaffery
Assistant Producer:
Lauren Lampasi
Group Managing Director:
Liz Whittaker
Sr. Digital Producer:
Toni Hsu
Sr. Digital Producer:
David Kincaid
Jr. Digital Producer:
Cara Gibson
Executive Planning Director:
Kim Bates
Group Planning Director:
Natalie Puccio
Associate Strategy Director:
Tziona Katz
Brand Planner:
Wei Wong
Group Director Marketing Science:
Klaus Schlechner
Sr. Analyst:
Nicole Murakami
Analyst:
Tani Hochestein
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