Ricky Gervais and Verizon Take the Piss Out of Mobile Providers' Questionable Claims

Comedian Applies His Dry Wit to Other Providers' Fine Print

Published on

Editor's Pick

Ricky Gervais and Verizon take a magnifying glass, literally, to other telecom providers' questionable marketing claims in a pair of new spots. In one ad, for example, the comedian examines a U.S. map that another company purports to illustrate its broad coverage, but, on closer inspection of the fine print, Mr. Gervais finds that "Map is not a depiction of coverage."

In another ad, Mr. Gervais looks closely at another provider's claim about being the "fastest," only to point out that it's the fastest in Kansas and a few other states, unlike Verizon, which is consistently the fastest across the country.

Verizon is the latest advertiser to take advantage of Mr. Gervais' dry humor. Previously, Aussie brand Optus tapped him to be its "brutally honest" pitchman.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 18, 2016
Client:
Verizon
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age