Creativity

Bad Download Speed Makes for a Terrifying Ghost Story in Halloween Spot From FIOS

Gaten Matarazzo From 'Stranger Things' Appears in Another Ad for the Verizon Cable Brand

By Alexandra Jardine. Published on Oct 27, 2017

Editor's Pick

What's scarier for modern kids than ghosts, ghouls and zombies? According to this spot from FIOS (and we suspect they could be right), it's slow internet speeds.

The brand's Halloween ad once again stars actor Gaten Matarazzo from "Stranger Things," who appeared in a previous spot as a tech-savvy kid. He and his friends are out in the backyard doing "streaming and 'smores" and using multiple devices with their FIOS internet. Their neighbor appears over the fence to tell them a spooky campfire story about how, once upon a time, "if you had more than a couple of devices online, speeds would slow to a crawl ... like a zombie." Even worse, "the devices would feed ... on every last bit of bandwidth, until there was none left."

"He's just trying to scare us," mutters Matarazzo, but the kids look suitably terrified.

The ad is by McCann New York and was directed by Henry-Alex Rubin at Smuggler.

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About

Credits

Date
Oct 27, 2017
Agency:
McCann New York
Client:
Verizon
Executive Vice President:
Diego Scotti
Chief Marketing Officer:
Diego Scotti
VP Creative VCM & New Product:
Kristin Rooney
Director, Mktg. Comm & Brand:
Sandra Ciconte
Marketing Manager:
Sharon Warren
Marketing Manager:
Michael Shapiro
Broadcast Production:
Valerie Light
Co-Chief Creative Officer:
Thomas Murphy
Co-Chief Creative Officer:
Sean Bryan
EVP Executive Creative Director:
Dan Donovan
EVP Executive Creative Director:
Mat Bisher
SVP Group Creative Director:
Sherrod Melvin
SVP Group Creative Director:
Jeremy Pippenger
Creative Director:
Jason Marsen
Creative Director:
Alexei Beltrone
Associate Creative Director:
Nic Wehmeyer
Associate Creative Director:
Josh Kessler
Art Director:
Mark Forsman
Copywriter:
Vinny Garbellano
EVP Executive Account Director:
Dominic Whittles
SVP Group Account Director:
Jason Kolinsky
VP Account Director:
Hugo Takacs
Account Director:
Alba Berdala
Account Supervisor:
William Powers
Assistant Account Executive:
Gert Stepan
Account Executive:
Shirley Mok
Business Manager:
Hovannes Moussati
Integrated Producer:
Eva Pipa
Integrated Producer:
Lauren Bauder
SVP, Director Verizon Broadcast Production:
Michele Ferone
Head of Production:
Nathy Aviram
Group Strategy Director:
Dan Cohn
Strategy Director:
Anthony Perez
Production:
Smuggler
Director:
Henry-Alex Rubin
Executive Producer:
Drew Santarsiero
Producer:
Leah Allina
Talent:
DDCD & Partners
Talent:
Susan Cole
Talent:
Hannah Kwon
Talent:
Haley Barber
Talent:
Elba Espinal
Editorial:
NO6
Editor:
Jason MacDonald
Editor:
Ryan Bukowski
Producer:
Malia Rose
Senior Producer:
Laura Molinaro
Executive Producer:
Corina Dennison
Audio:
Sonic Union
Mix Engineer:
Paul Weiss
Music:
JSM Music
Chief Creative Officer:
Joel Simon
Composer:
Joel Simon
Composer:
Brian Englishman
Composer:
Nathan Kil
Executive Producer:
Jeff Fiorello
Producer:
Norm Felker
VFX:
Charlex
Producer:
Ben Famiglietti
Executive Producer:
Alex Jarmen

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