Ed Norton Jumps into "Hangover"-style Adventure to Promote Verizon's Droid Phone

McGarry Bowen Creates Action-Packed Film That Shows Actor in Sticky Situations

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Last week, actor Ed Norton appeared in a mysterious film tagged with the simple title #48 hours. It showed him fleeing in the woods from a mysterious stalker -- unsuccessfully, since he ends up getting thrown in the trunk of the car. Later, Verizon emerged as the brand behind the effort when it debuted on Black Friday a longer film teasing out the story, part of the brand's holiday push promoting the Droid Maxx phone.

In the second film, Mr. Norton recounts the events of the previous 48 hours, Hangover style. In that time, he hooks up with a hottie, partakes in a karaoke showdown, flies a plane, gets hogtied and engages in an underworld version of Connect 4 -- supported throughout by his Droid phone with 48-hour battery life. The campaign was created out of McGarry Bowen and directed by MJZ's Matthijs Van Heijningen.

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About

Credits
Date
Dec 05, 2013
Agency:
McGarryBowen New York
Client:
Verizon
Executive Creative Director:
Cheryl Van Ooyen
Creative Director:
Tiffany Smith
Associate Creative Director:
Jamie Massam
Writer:
Cheryl Van Ooyen
Writer:
Tiffany Smith
Writer:
Alex Flint
Art Director:
Jamie Massam
Director of Broadcast Production:
Dante Piacenza
Executive Producer:
Leelee Groome
Executive Music Producer:
Stephanie Diaz-Matos
Director:
Matthijs van Heijningen
Production Company:
MJZ
Executive Producer:
Scott Howard
Producer:
Mark Hall
Director of Photography:
Chris Soos
Director of Photography:
Alwin Kuchler
Editorial Company:
Rock Paper Scissors
Editor:
Adam Pertofsky
Editor:
Neil Meiklejohn
Executive Producer:
Carol Lynn Weaver
Producer:
Juliet Batter
Visual Effects:
The Mil
Creative Director:
Chris Knight
Executive Producer:
Jo Arghiris
Senior Producer:
Dan Roberts
Producer:
Jillian Lynes
3D Artist:
Feliz Urquiza
3D Artist:
Blake Guest
3D Artist:
Matt Bohnert
3D Artist:
Ashraf Ghoniem
2D Artist:
Chris Knight
2D Artist:
Margolit Steiner
2D Artist:
Daniel Thuresson
2D Artist:
Chris Payne
2D Artist:
Jake Maymudes
2D Artist:
Tara DeMarco
Matte Painting:
Andy Wheater
Motion Graphics:
Byron Slaybaugh

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