James Franco Narrowly Escapes Death (in This Verizon Wireless Droid Turbo Ad)

McGarryBowen New York Seeded This Campaign With Oblique YouTube Videos

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To launch the Motorola Droid Turbo, Verizon Wireless teamed up with McGarryBowen New York for this new ad starring James Franco. For roughly half of the 60-second spot, the "Spring Breakers" actor is in free-fall (shown in slow-mo), having just stumbled off the roof of a skyscraper. Fortunately, he's got his speedy Droid Turbo with him, which helps him make efficient use of his, uh, down time (the soundtrack -- Bahamas' "All the Time" -- is a nice touch) and ultimately save himself. If you follow @JamesFrancoTV, you may have already seen a few oblique teasers -- "James Franco, the Bike Phantom," "James Franco Inhales His Coffee" and "James Franco Is a Folding Machine" -- over the past couple of days. The unifying theme between those YouTube videos and the TV commercial above: James Franco is crazy fast, just like his Droid Turbo.

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About

Credits
Date
Oct 29, 2014
Agency:
McGarryBowen New York
Client:
Verizon
Executive Creative Director:
Russell Lambrecht
Associate Creative Director, Art:
Jody Zom
Associate Creative Director, Copy:
Jessica Zalaznick
Executive Producer:
Leelee Groome
Executive Music Producer:
Stephanie Diaz-Matos
Managing Director:
Will Townsend
Group Managing Director:
Naren Sanghrajka
Account Director:
Joey Ziarko
Production Company:
Rattling Stick
Director:
Daniel Kleinman
President:
Johnnie Frankel
Editorial House:
Cut and Run
Editor:
Steve Gandolfi
Visual Effects:
Framestore
VFX Supervisor:
Theo Jones
Compositing Supervisor:
Martin Lazaro
Senior VFX Producer:
Leah Garner
Audio:
Sonic Union
Co-Founder / Engineer:
Steve Rosen
Music:
Bahamas "All the Time"
Industry
Genre
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