'Silicon Valley' Actor Thomas Middleditch Drops the Mic for Verizon's Unlimited Data Plan

Assuming a Familiar Stance, Actor Presents a Great Big Something for Mobile Giant

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As part of its new unlimited data plan offering, Verizon will air a spot on Monday night to show competitors that it's back in the game and dropping the mic, literally.

The spot, created by McCann New York, stars actor Thomas Middleditch, known for playing lead character and bumbling-but-confident Pied Piper CEO Richard Hendricks on HBO's "Silicon Valley." In it, he assumes a familiar stance presenting a great big "something."

Here, however, he unveils a large "Unlimited" statue from underneath a red sheet while talking about the merits of Verizon's plan, and each time he appears as if he's finished speaking, he drops his mic.

But that loud noise never happens, so he ends up pulling out another mic, seemingly out of nowhere, to one-up his previous announcement. After three times, he says, "And that is all the microphones that I have," followed by a V.O. proclaiming: "Not just unlimited, Verizon unlimited."

The spot will air on all major networks at 8 p.m. EST, such as CBS, Fox, ABC and NBC. Read more about it on Adage.com.

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About

Credits
Date
Feb 13, 2017
Agency:
McCann New York
Client:
Verizon
Global Creative Chairman:
Rob Reilly
Chief Creative Officer, North America:
Eric Silver
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
EVP/Executive Creative Director:
Shayne Millington
EVP/Executive Creative Director:
Craig Love
Copywriter:
Sean Bryan
Copywriter:
David Webster
Art Director:
Thomas Murphy
Art Director:
Daniel Kim
Chief Production Officer:
Nathy Aviram
Executive Producer:
John McAdorey
EVP Executive Strategy Director:
David Webster
Director:
Bryan Buckley
Production Company:
Hungry Man
Executive Producer:
Mino Jarjoura
Producer:
Matt Lefebvre
Editor:
Jay Nelson
Assistant Editor:
Kelly Henson
Producer:
Annabelle Dunbar
Executive Producer:
Lauren Hertzberg
Visual Effects:
The Mill
ECD/VFX Supervisor:
Phil Crowe
Head of Production:
Dan Roberts
Senior VFX Producer:
Anastasia Von Rahl
Music:
Beacon Street Studios
Composer:
Andrew Feltenstein
Composer:
John Nau
Executive Producer:
Adrea Lavezzoli

See more credits

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