Creativity

'Stranger Things' Star Gaten Matarazzo Recommends FIOS to His Neighbors in Verizon's Latest Spot

Henry-Alex Rubin Directed Spot From McCann N.Y.

By Alexandra Jardine. Published on Sep 18, 2017

Editor's Pick

The latest ad for Verizon FIOS stars Gaten Matarazzo, who plays Dustin Henderson on "Stranger Things," as a tech savvy kid who explains how fiber optic technology works to his neighbors.

Created by McCann New York and directed by Smuggler's Henry-Alex Rubin, the ad sees Matarazzo riding his bike outside a suburban house where his neighbor is unloading a new 4K TV. He's amazed to hear they don't have FIOS and stops to explain how much better devices and screens would work with a fiber optic connection.

The spot has some nice touches (like the mom who, when asked if she'd like 20 kids to be able to use the Wifi in her house, replies in horror "I do not want that") and Matarazzo does a great job of talking about the tech in a totally natural, and quirkily endearing, way. It's the second time recently Verizon has used a TV actor from a hot show: in April it debuted a campaign starring "Silicon Valley" actor Thomas Middleditch.

The ad broke during the Emmys and the campaign also includes radio, OOH, digital, social and direct mail.

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About

Credits

Date
Sep 18, 2017
Agency:
McCann New York
Client:
Verizon FiOS
EVP & CMO:
Diego Scotti
SVP, CCO:
Andrew McKechnie
VP Creative VCM & New Product:
Kristin Rooney
Director, Brand Creative:
Sandra Ciconte
Marketing Manager:
Sharon Warren
Marketing Manager:
Michael Shapiro
Broadcast Production:
Valerie Light
Broadcast Production:
Brendan O'Malley
Co-Chief Creative Officer:
Tom Murphy
Co-Chief Creative Officer:
Sean Bryan
Executive Creative Director:
Dan Donovan
Executive Creative Director:
Mat Bisher
Group Creative Director:
Sherrod Melvin
Group Creative Director:
Jeremy Pippenger
Group Creative Director:
Jason Marsen
Creative Director:
Alexei Beltrone
Executive Account Director:
Dominic Whittles
Group Account Director:
Jason Kolinsky
Account Director:
Hugo Takacs
Account Director:
Alba Berdala
Account Supervisor:
William Powers
Account Executive:
Shirley Mok
Assistant Account Executive:
Gert Stepan
Business Manager:
Hovannes Moussati
Integrated Producer:
Eva Pipa
Integrated Producer:
Lauren Bauder
Director Verizon Broadcast Production:
Michele Ferone
Editorial:
NO6
Editor:
James Duffy
Editor:
Jason McDonald
Producer:
Laura Molinaro
Executive Producer:
Corina Dennison
Video Production:
Charlex
Producer:
Ben Famiglietti
Executive Producer:
Alex Jarmen
Production Company:
Smuggler
Director:
Henry-Alex Rubin
Co-Founder:
Patrick Milling Smith
Co-Founder:
Brian Carmody
Executive Producer:
Drew Santarsiero
Chief Operating Officer:
Andrew Colón
Producer:
Leah Allina
Mix Engineer:
Paul Weiss
Audio Producer:
Patrick Sullivan
Music:
JSM
Chief Creative Officer:
Joel Simon
Executive Producer:
Jeff Fiorello

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