How Many Ways Can You Illustrate Instant Speed? This Verizon FIOS Spot Has Plenty

Ad Promotes 'Instant Internet' to New Yorkers

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Editor's Pick

Verizon FIOS does a great job of illustrating how quickly its "instant Internet" works in a new spot out of McCann New York.

The fast-paced ad, directed by Kevin Thomas at Thomas Thomas, is made up of vignettes illustrating the point -- from a bubble popping to a guy snipping his whole beard off, to a man doing the splits in the street to a magician turning a burning piece of paper into a dove.

The idea is to show that FIOS offers New Yorkers "internet that doesn't make you wait" with speeds of 750MB -- and it certainly gets that message across. As well as TV, the campaign spans print, OOH, digital and social.

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Jan 18, 2017
McCann New York
Verizon FiOS
Co-Chief Creative Officer:
Sean Bryan
McCann New York
Co-Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Chris Mitton
Group Creative Director:
Sherrod Melvin
Group Creative Director:
Jeremy Pippenger
Director of Broadcast Production:
Michele Ferone
Kevin Thomas
Production Company:
Thomas Thomas Films
Found Objects Music Production
Group Account Director:
Dina Hovanessian
Account Director:
Dave Ashley
Account Supervisor:
Tiffany Meer
Asistant Account Executive:
Lauren Kriete
Business Manager:
Lenie Gramovot
Chief Marketing Officer:
Diego Scotti
VP, Brand Creative Marketing:
Geoff Walls
Director, Brand Creative:
Sandra Ciconte
Group Manager:
Rachel Schirmer
Brand Manager:
Michael Shapiro
Senior Manager, Broadcast Production:
Valerie Light
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