Creativity

How Many Ways Can You Illustrate Instant Speed? This Verizon FIOS Spot Has Plenty

Ad Promotes 'Instant Internet' to New Yorkers

By Alexandra Jardine. Published on Jan 18, 2017

Editor's Pick

Verizon FIOS does a great job of illustrating how quickly its "instant Internet" works in a new spot out of McCann New York.

The fast-paced ad, directed by Kevin Thomas at Thomas Thomas, is made up of vignettes illustrating the point -- from a bubble popping to a guy snipping his whole beard off, to a man doing the splits in the street to a magician turning a burning piece of paper into a dove.

The idea is to show that FIOS offers New Yorkers "internet that doesn't make you wait" with speeds of 750MB -- and it certainly gets that message across. As well as TV, the campaign spans print, OOH, digital and social.

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About

Credits

Date
Jan 18, 2017
Agency:
McCann New York
Client:
Verizon FiOS
Co-Chief Creative Officer:
Sean Bryan
Agency:
McCann New York
Co-Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Chris Mitton
Group Creative Director:
Sherrod Melvin
Group Creative Director:
Jeremy Pippenger
Director of Broadcast Production:
Michele Ferone
Director:
Kevin Thomas
Production Company:
Thomas Thomas Films
Music:
Found Objects Music Production
Group Account Director:
Dina Hovanessian
Account Director:
Dave Ashley
Account Supervisor:
Tiffany Meer
Asistant Account Executive:
Lauren Kriete
Business Manager:
Lenie Gramovot
Chief Marketing Officer:
Diego Scotti
VP, Brand Creative Marketing:
Geoff Walls
Director, Brand Creative:
Sandra Ciconte
Group Manager:
Rachel Schirmer
Brand Manager:
Michael Shapiro
Senior Manager, Broadcast Production:
Valerie Light

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