Creativity

A Family Lives in a Half a House in Latest Verizon FIOS Spot

Latest Spot From McCann Illustrates Faster Upload and Download Speeds

By Alexandra Jardine. Published on Jan 23, 2017

Editor's Pick

In the latest Verizon FIOS spot promoting its faster internet speeds, a family lives in a quirky "half a house."

That means that everything is half the speed and width of a normal house -- something illustrated by scenes of a girl brushing her teeth in a tiny bathroom, for example, with a specially constructed hole for her elbow, or a boy opening drawers that double as stairs as they have "half the closet space." (We're told the inside of the half house was specially constructed for the spot, created by McCann New York and directed by Kevin Thomas at Thomas Thomas.)

The point of all this is that, although they have a half a house, with FIOS, the family have equal upload and download speed with their internet -- and they think that not to have that would be weird.

It follows another slickly put-together spot in the campaign that broke last week, finding lots of ways to illustrate the speed of Verizon FIOS.

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About

Credits

Date
Jan 23, 2017
Agency:
McCann New York
Client:
Verizon FiOS
Co-Chief Creative Officer:
Sean Bryan
Agency:
McCann New York
Co-Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Chris Mitton
Executive Creative Director:
Caprice Yu
Group Creative Director:
Sherrod Melvin
Group Creative Director:
Jeremy Pippenger
Senior Art Director:
Rick Cohen
Copywriter:
Peter Sherer
Director of Broadcast Production:
Michele Ferone
Integrated Producer:
Lauren Bauder
Director:
Kevin Thomas
Production Company:
Thomas Thomas Films
Music:
Found Objects Music Production
Group Account Director:
Dina Hovanessian
Account Director:
Dave Ashley
Account Supervisor:
Chris Chew
Chief Marketing Officer:
Diego Scotti
VP, Brand Creative Marketing:
Geoff Walls
Director, Brand Creative:
Sandra Ciconte
Group Manager:
Rachel Schirmer
Brand Manager:
Michael Shapiro
Senior Manager, Broadcast Production:
Valerie Light
Editor:
Dave Koza
Editorial Company:
MacKenzie Cutler
Graphics:
Method
VFX Supervisor:
Marko Forker
Color:
Company 3
Colorist:
Tim Masick
Sound Engineer:
Paul Weiss
Sound:
Sonic Union
Media Agency:
VM1/Zenith

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