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Verizon Explores Why Girls Lose Their Confidence Before High School

Company Looks at the Messages We Send to Young Women

Editor's Pick

Hot on the heels of P&G's Always brand's latest, which explored why "like a girl" is seen as an insult, Verizon Wireless also gets in on the action, with "Inspire Her Mind." The film shows a curious young girl exploring the world around her. Throughout, her mom and dad, who aren't seen, but whose voices are heard, tell her not to get her dress dirty, or why she doesn't want "mess with that." The effect of those words is seen at the end, when the once-science-minded girl ignores a poster tacked up inside a display cabinet advertising a science fair.

The spot was launched as part of the company's Inspire Her Mind initative-- an effort to promote women's involvement in the fields of science, technology, engineering and mathematics. Reshma Saujan, who founded non-profit organization Girls Who Code, provides the voice-over heard at the end.

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Date
Jun 27, 2014
Client:
Verizon
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