Creativity

A Wall of Screens Introduces Viewers to Verizon's Higher Wireless Speeds

Spot Promotes Faster Mobile Speeds for 461 U.S. Cities

By Alexandra Jardine. Published on Aug 31, 2016

Editor's Pick

Verizon is promoting the introduction of higher wireless speeds with its new Verizon LTE Advanced technology with a spot in which the visuals are broadcast on a wall of different mobile devices' screens.

The ad, by McCann New York, sets out the scale of the technology -- which brings 50 per cent faster speeds to mobile users in 461 U.S. cities -- by stating that Americans didn't set out to build the "good enough" Canyon or write the "good enough" American novel.

Tomi Dieguez and Bob Partington of 1stAveMachine directed the ad; Partington in particular is a veteran of technologically spectacular shoots, for brands including Stella Artois and music videos for the likes of OK Go.

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About

Credits

Date
Aug 31, 2016
Agency:
McCann New York
Client:
Verizon
Executive Creative Director:
Chris Mitton
Executive Creative Director:
Caprice Yu
Creative Director:
Leopold Billard
Creative Director:
Jordan Kramer
Senior Art Director:
Kristal Kinder
Art Director:
Mikey Harmon
Chief Production Officer:
Nathy Avriam
Executive Producer:
Dana May
Senior Producer:
Sara Ward
Director of Business Management:
Wilmien Blake
Executive Account Director:
Peter Bracegirdle
Account Director:
Michael Page
Account Supervisor:
Vincent Scicchitano
Account Executive:
Dani Gredoña
Director of Project Management:
Roshan Shah
Head of Planning:
Yusuf Chuku
Group Strategy Director:
Eldad Heilweil
Production Company:
1st Ave Machine
Director:
Tomi Dieguez
Director:
Bob Partington
Partner / Executive Producer:
Sam Penfield
Executive Producer:
Lisanne McDonald
Line Producer:
Jason Taragan
Head of Post Production:
Lisa Villamil
Senior Post Producer:
Malu Rodriguez
Senior Post Producer:
Abby Okin
Editor:
Colin Loughlin
Visual Effects Supervisor:
Gavin Guerra

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