Verizon is overhauling its data plans, adding 30% more data. The move is backed by a campaign promoting the new features with ads and video content that star LeBron James and characters from the kids' show Yo Gabba Gabba. Enrique Iglesias will appear in Spanish-language marketing. The campaign includes TV spots and additional related content on Facebook and Twitter, among other digital properties.
The TV spots featuring LeBron James and characters from Yo Gabba Gabba were created by Wieden & Kennedy. Work starring Enrique Iglesias was created by The Community.
Read more about the campaign over at AdAge.com.