Creativity

Diego Luna Berates Viewers With Poor Streaming Speed in Verizon's Latest Ad

Mexican Actor Explains Why You Need 4G With an Acting Masterclass

By Alexandra Jardine. Published on May 27, 2016

Editor's Pick

Verizon has gone all celebrity with its recent ads reuniting some of the cast from 30 Rock. Now, in a new campaign aimed at the Hispanic market the brand has tapped Mexican actor Diego Luna to promote its services in a hilarious way. In the new spot created out of The Community, Luna berates a guy trying to watch a movie with poor streaming speed.

Luna appears in a doctor's waiting room (where people are reading magazines featuring him on the cover) and treats the bewildered movie viewer to a masterclass in acting, switching from angry to friendly in the blink of an eye. "Don't you know how hard it is to make a movie?" he fumes. "And you watch it like that?"

The ad promotes Verizon's 4G LTE network for streaming movies, TV and other content.

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Credits

Date
May 27, 2016
Agency:
The Community
Chief Creative Officer:
Joaquin Molla
Client:
Verizon
Chief Creative Officer:
Jose Molla
Executive Creative Director:
Leo Prat
Senior Copywriter:
Federico Diaz
Senior Art Director:
Tómas Duhalde
VP of Integrated Production:
Laurie Malaga
Executive Producer:
Israel Shannon
Producer:
Nick Mancini
Group Account Director:
Ana Bermudez
Management Supervisor:
Rosemary Rosas
Executive Director of Planning:
Andrew Speyer
Sr. Director of Culture & Strategy:
Jeffrey Beck
Production Company:
Gloria Content
Director:
Rodrigo Valdes
Executive Producer Partner:
Eric Bonniot
Line Producer:
Rachel North
Director of Photography:
Robert Yeoman
Executive Vice President:
Diego Scotti
Chief Marketing Officer:
Diego Scotti
Director, Marketing and Brand Communications:
David Bowen
Manager of Marketing and Brand Communications:
Amber Chang
Manager of Marketing and Brand Communications:
Gloria Tostado

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