Creativity

Verizon Wireless: It's Your Call

Life deserves a soundtrack—which is exactly what Verizon Wireless' V Cast Music service provides. And to show off the benefits of having your favorite songs at your beck and call, agencies McCann Erickson and Moxie Interactive and p

Published on Mar 28, 2006

Editor's Pick

Life deserves a soundtrack—which is exactly what Verizon Wireless' V Cast Music service provides. And to show off the benefits of having your favorite songs at your beck and call, agencies McCann Erickson and Moxie Interactive and production company V3 Anonymous Content teamed up to create a series of online videos that follow the "choose your own adventure" model. To get to the end of each video, viewers make the call by choosing from among three different songs, each one leading to an alternate ending that's appropriate to their anthem of choice.

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About

Credits

Date
Mar 28, 2006
Editorial Company:
Ohio Edit
Production Company:
V3 @ Anonymous Content
Client:
Verizon Wireless
Producer:
Philip Ohler
Copywriter:
Eric Goldstein
Art Director:
Dave Waraska
Editor:
Michael Bryson
Editor:
Mike Horan
Director:
Tom Gatsoulis
Executive Producer:
Sylvia Kahn
Agency:
McCann Erickson and Moxie Interactive

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