Creativity

Verizon Wireless: Misfits

Ouch.

Published on Nov 09, 2009

Editor's Pick

This new spot for Verizon ups the ante in the carrier's smackdown of AT&T's spotty 3G coverage. Created out of McCann, the spot depicts a hapless iPhone landing on the Island of Misfit Toys (from the Xmas classic Rudolph the Red Nosed Reindeer).

Its mute explanation of its presence there is a pop-up map of AT&T's U.S. 3G coverage.

AT&T didn't take kindly to Verizon's previous attack ad, "There's a Map for That," that showed map graphics comparing Verizon and AT&T 3G service and launched legal action against Verizon. That didn't turn out so well, as AdAge explains.

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About

Credits

Date
Nov 09, 2009
Agency:
McCann Erickson New York
Chief Creative Officer:
Joyce King Thomas
Client:
Verizon Wireless
Executive Creative Director:
George Dewey
Group Creative Director:
Daniel Donovan
Copywriter:
Daniel Donovan
Group Creative Director:
Marco Cignini
Art Director:
Marco Cignini
Group Creative Director:
Chris Quillen
Executive Producer:
Michele Ferone
Producer:
Danny Miller

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