Creativity

Mother's Mark Waites Wrote and Directed This Painfully Funny Film About a Commercial Shoot

Mobile Social Network Vero Collaborated With DMC Film on Project

By Alexandra Jardine. Published on Jan 30, 2018

Editor's Pick

Anyone who's ever worked on a commercial shoot is bound to recognize some of the painfully funny moments in "The 1st," a new film by mobile social network Vero. And, hopefully, you won't recognize yourself.

Vero teamed up with DMC Film, the content studio co-founded by Michael Fassbender and Conor McCaughan, and Mother's co-founder Mark Waites, who wrote and directed it. The trailer, which is promoting Vero's content, can be seen here; the full film, available exclusively on Vero, tells the story of Kelly, an experienced 1st assistant director who steps in to cover someone else who's got flu, on a shoot.

It's being directed by a pretentious agency creative-turned-director who comes up with some gems such as "I was always a director...I just wasn't directing." Then the rumor starts that Kelly's presence on a shoot is somehow cursed. Couple that with the fact that the commercial is for milk and involves a large installation of carefully balanced milk bottles....and you just know disaster is around the corner.

With spot-on casting, performances and perfectly-drawn characters,the 12-minute film is a great watch for anyone involved in the industry.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jan 30, 2018
Client:
Vero
Production Company:
DMC Film
Production Company:
Mother
Financier:
Vero
Financier:
Mother
Writer:
Mark Waites
Director:
Mark Waites
Executive Producer:
Mark Waites
Executive Producer:
Robert Saville
Executive Producer:
John Hassay
Executive Producer:
Michael Fassbender
Executive Producer:
Conor McCaughan
Executive Producer:
Daniel Emmerson
Executive Producer:
Ayman Hariri
Producer:
Theo Barrowclough
Producer:
Shabana Mansuri
Cinematographer:
Ray Coates
Production Designer:
Mikey Hollywood
Editor:
Dominic Leung
Casting:
Amanda Tabak
Starring:
Steve Oram
Starring:
Morgan Watkins
Starring:
Cariad Lloyd
Starring:
Simon Greenall
Starring:
A.G. Longhurst
Starring:
Amelia Ryan
Starring:
Benthe De Vries

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.