Creativity

Online Retailer Very Creates a Charming Animated Holiday Tale, With Merchandise to Match

St Luke's and AgainstAllOdds Worked on Online Retailer's Campaign

By Alexandra Jardine. Published on Nov 07, 2017

Editor's Pick

U.K. online retailer Very is going all out to match bricks and mortar retailers in the Christmas ad stakes this year, with an animated tale that has merchandise to match.

The spot, by St Luke's, feature a saucer-eyed little girl named Anna who loves giving gifts more than receiving, and crosses snowy wastes to get a gift to Santa, with help from a friendly wolf. Swedish production collective Againstallodds worked on the animation, spending over 12 months perfecting elements such as the wolf's fur, falling snow and water. The result is a charming tale that will appeal to fans of Disney's "Frozen," of which the style is reminiscent.

The campaign launched with a 90-second spot breaking during "The X-Factor" last weekend and other versions of the ad, including "bloopers," are running online.

For first time ever, Shop Direct-owned Very has added merchandise to its Christmas campaign, making featured items in the TV commercial available to shoppers. These include the toy wolf Ulfie, which is available to buy alongside pajamas, slippers and Anna's duffel coat--a new range inspired by the ad.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 07, 2017
Agency:
St Luke's
Chief Creative Officer:
Al Young
Client:
Very
Creative Partner:
Julian Vizard
Art Director:
Marcus Smith
Copywriter:
Tom Hopkins
Business Lead:
Lara Poole
Account Director:
Joanne Hill
Account Manager:
Maeve Brissenden
Agency Producer:
Chloe London
Planner:
Rose Van Orden
Planner:
Hannah Ray
Media Planning & Buying:
Vizeum
Mobile Agency:
Fetch
Director (Swedish collective):
againstallodds
Production Company:
Passion
Producer:
Fritte Colliander
Producer:
Kate Goodwin
CG Production:
Milford Creative Studio
CG Executive Producer:
Johan Gustafsson
CG Producer:
Demian Zarins
CG Supervisor:
Sebastian Ekman
Lead Lighting:
Daniel Holmgren
Lead Modelling:
Kenneth Nyman
Lead Animation:
Aman Bhanot
Grade:
Simona Cristea
Post-Production:
nineteentwenty
Music Production Company:
Native Music
Composer:
Guy Farley
Audio Post-Production:
Munzie
Audio Post-Production Company:
Grand Central

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.