This Sports-Obsessed Bridegroom Is Determined to Follow the Game

Spot Promotes Norway's VG Newspaper's Sports Coverage

By Alexandra Jardine. Published on May 15, 2017

Editor's Pick

Norwegian newspaper VG is promoting its sports coverage in a funny new ad which shows just how sports-obsessed some people can be.

It features a bridegroom who's so determined to keep up with a soccer game that he's watching it on his phone throughout his own wedding. Indeed, so far into his own little world that he's actually imagining he's at the game, with the priest standing in front of him in the crowd and his bride scoring a goal.

Saatchi & Saatchi Norway created the spot and Lionel Goldstein of Bacon directed it, with nice performances from the groom and bride (although we kind of wish she'd stopped the wedding there and then).

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May 15, 2017
Saatchi & Saatchi Norway
Production Company:
Lionel Goldstein
Mari Grundnes Paus
Director of Photography:
Lieven van Baelen
Manu van Hove
Post Production:
Bacon XO v/ Øystein Dyb
Øyvind Waage
Fanny Vaager Brekke
Creative Consultant:
Willhelm Camillus Paus
Creative Planner:
Patrik Bergfjord
Project Manager:
Nanna Grønli
Art Director:
Linus Hjellström
Head of Marketing:
Hanan Jahr
Marketing Consultant:
Vjollca Moazzem

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