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A Redneck Gets Introspective In Hilarious Argentinean Spot for VH1

Campaign Aims To Reinforce Channel's Youthful Positioning

Editor's Pick
A redneck has a sudden moment of insight into the fact that he's a redneck, but then fails to do anything about in a spot from a new comedic camapign for VH1 from Argentina. The theme of the ads, by La Comunidad, Buenos Aires, is that you won't learn anything from watching VH1; the channel is aiming to reinforce its positioning as a brand that's about entertainment, pop culture and youthful spirit. A second spot has a man collapsing in a restaurant due to the sole other diner (a VH1 watcher) having no clue about CPR. The campaign was directed by Lucas Shannon and produced by Landia.
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About

Credits
Date
Jun 02, 2014
Agency:
La Comunidad Buenos Aires
Chief Creative Officer:
Joaquin Molla
Client:
VH1
Executive Creative Director:
Ramiro Raposo
Executive Creative Director:
Fernando Sosa
Art Director:
Dante Zamboni
Copywriter:
Nicolas Larroquet
Copywriter:
Adrian Rey
Head of Audio & Visual Production:
Matias Castro
Production Company:
Landia
Director:
Lucas Shannon
Executive Producer:
Juan Taylor
Executive Producer:
Andy Fogwill
Producer:
Claudia Antonucci
Art Director:
Christian Corio
DOP:
Nicholas Wiesnet
Wardrobe:
Inanna Bantu
Makeup:
Nicole Hawkyard
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