Creativity

VH1: Rockstar-masa

He's a rockstar, but he's one of us.

Published on Aug 04, 2011

Editor's Pick

Created for VH1 by DDB Mexico, this spot introduces us to a character called 'Rockstar Masa' - a sort of Everyman rockstar.

Posing questions such as whether he'd have sex like a rockstar or like an ordinary person, it's aimed at highlighting the differences between going to an ordinary concert or a VH1 party - a series of concerts being held throughout Latin America, where, 'we're all crowd but we're all rockstars".

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About

Credits

Date
Aug 04, 2011
Agency:
DDB
Client:
VH1
Creative President:
Walter Aregger
Creative President:
Hernan Ibarra
Copywriter:
Walter Aregger
Art Director:
Hernan Ibarra
Production Director:
Marcelo Genel
Production Company:
The Maestros
Director:
Rogelio Sikander
Producer:
Lulu de la Chica
Post Production:
Cru de Ladies

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