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Vi Agroforestry Programme: Tree Stem

Play roll-up.

Editor's Pick

Out of Pool Stockholm is this interactive print ad that illustrates how thick a tree stem can get in just six months. The ad is for the Vi Agroforestry Programme to demonstrate the speed at which a certain species of tree grows. When you roll up the ad, you can feel in your hands how thick the stem can get. In six months, the tree is big enough to bear fruit and sustain life for animals and humans in East Africa.

You can "plant" your own tree for just 2 Euro to help continue to feed those families.

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About

Credits
Date
Aug 25, 2011
Agency:
Pool Stockholm
Art Director:
Johan Pödra
Client:
Vi Agroforestry Programme
Copywriter:
Ulf Rönnbäck
Final Art:
Emma Sandler
Retouch:
Patrik Zachrisson
Category
Latest Creativity News on Ad Age

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