VIA: Toast of the Nation

America, choose your own cheer.

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With the Olympics coming up, VIA Agency realized it was high time Americans had a "toast'" of their own - even "Cheers" (though you might think it came from Boston) is originally British. So it came up with 10 options for the new "Toast of the Nation" and created a Facebook app to allow people to vote for their favorite, or make a suggestion for another one. The winner will be announced during the closing ceremonies.

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Date
Jul 17, 2012
Agency:
VIA Agency
Client:
VIA
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