Creativity

Vibram FiveFingers: You Are the Technology

Toe shoes get the naked treatment.

Published on Aug 03, 2010

Editor's Pick

Vibram Five Fingers, aka those toe shoes, teamed with Providence-based Nail Communications and CoolFire Media to launch You Are The Technology, a beautifully executed, stripped down site illustrating the benefits of the unique bare foot-mimicking kicks. The site features two finely tuned naked athletic specimens adorned in tattoos that question the traditional athletic shoe myth and extol the virtues of natural running. Explore the bodies to find out more about the shoe, and if you search hard enough, you'll be able to see it in action over various terrain—from road and grass to breakfast foods. The restrained, non-instrumental soundtrack also works as a perfect complement to the site's simplicity.

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About

Credits

Date
Aug 03, 2010
Agency:
Nail Communications Providence
Client:
Vibram FiveFingers
Developer:
CoolFire Media

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