Creativity

How Far Would You Go To Get Rid Of Cellulite?

Vichy viral spoofs "confessional" advertising

Published on May 02, 2013

Editor's Pick

In this black and white, confessional-style viral video for L'Oreal-owned Vichy's anti-cellulite creams, women reveal the extreme measures they've taken to eliminate celllulite - including body wraps, underwear and "getting my four year old nephew to vacuum my butt". The film was made by digital agency Portal A.

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About

Credits

Date
May 02, 2013
Agency:
Portal A San Francisco
Client:
Vichy

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