How Far Would You Go To Get Rid Of Cellulite?

Vichy viral spoofs "confessional" advertising

Published on

Editor's Pick

In this black and white, confessional-style viral video for L'Oreal-owned Vichy's anti-cellulite creams, women reveal the extreme measures they've taken to eliminate celllulite - including body wraps, underwear and "getting my four year old nephew to vacuum my butt". The film was made by digital agency Portal A.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 02, 2013
Agency:
Portal A San Francisco
Client:
Vichy
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age