Creativity

The Spice Girls Provide Lively Backdrop to Ad for Victoria Beckham's Target Tie-Up

Ad Showcasing New Line Is Set to One of the Group's Big Hits

By Adrianne Pasquarelli. Published on Mar 15, 2017

Editor's Pick

The marketing behind Target's new line with Victoria Beckham -- its latest designer collaboration -- pays tribute to her Posh Spice roots in a new spot from Mother N.Y. Produced by New Light Films, the ad features women and children clothed in the new apparel dancing around in backdrops of greenery and snow -- but it's made even more fun by the soundtrack -- "Spice Up Your Life," a Spice Girls hit from the '90s. The cast includes models Candice Huffine and Sasha Pivovarova and her daughter Mia Isis Vishnyakov.

Singer-turned-model-turned-designer Beckham promoted the new video Wednesday on her social media feeds. The new collaboration drops April 9.

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About

Credits

Date
Mar 15, 2017
Client:
Victoria Beckham

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