The Spice Girls Provide Lively Backdrop to Ad for Victoria Beckham's Target Tie-Up

Ad Showcasing New Line Is Set to One of the Group's Big Hits

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The marketing behind Target's new line with Victoria Beckham -- its latest designer collaboration -- pays tribute to her Posh Spice roots in a new spot from Mother N.Y. Produced by New Light Films, the ad features women and children clothed in the new apparel dancing around in backdrops of greenery and snow -- but it's made even more fun by the soundtrack -- "Spice Up Your Life," a Spice Girls hit from the '90s. The cast includes models Candice Huffine and Sasha Pivovarova and her daughter Mia Isis Vishnyakov.

Singer-turned-model-turned-designer Beckham promoted the new video Wednesday on her social media feeds. The new collaboration drops April 9.

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Date
Mar 15, 2017
Client:
Victoria Beckham
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