Creativity

A Book of Love Written by Men Who Abuse Women

Campaign for Vida Mujer Takes a New Approach to Shedding Light on Violence Against Women

Published on May 11, 2015

Editor's Pick

In the last six years, 680 Peruvian women have been murdered by their husbands or boyfriends, so to call attention to the matter, so agency Circus Grey published this beautiful -- but horrifying -- book to shed light on this dark reality.

Created for NGO Vida Mujer, which is dedicated to supporting women's rights, "No Te Mueras Por Mi" (Don't die for me), showcases the regretful love letters men wrote to their girlfriends and wives after abusing them. Flip the book over, however, and you'll discover the terrible endings to each of the women's stories, followed by an important message: "If you are being abused, don't become another page in this book."

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About

Credits

Date
Apr 30, 2015
Agency:
Circus Grey
Client:
Vida Mujer
Executive Creative Director:
Juan Carlos Gomez de la Torre
Associate Creative Director:
Emiliano Gonzales
Creative Director:
Charlie Tolmos
Creative Director:
Celso Ayala
Senior Copywriter:
Renato Martinez
Copywriter:
Alejandra Gomez
Senior Art Director:
Tony Cruz
Art Director:
Giancarlo Rodas
Agency Producer:
Renzo Merkt
Project Coordinator:
Charo Malaga
Production Company:
Rebeca
Executive Producer:
Alejandro Noriega
Director:
Matias Gutierrez

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