Vigorplant: Life of a Plant

It's a tough life.

Published on Apr 10, 2012

Editor's Pick

Vigorplant, a brand of potting soil, and Armando Testa, document a day in the life of a nudist, as he wakes up, stretches, exercises, does his chores and and daily ablutions. But our eyes are spared having to look at his private parts -- and Vigorplant wants to make sure we are aware of who we should be thanking for that.

The spot is part of a larger campaign, called the Fronte di Liberazione delle Piante. It includes print work and a social campaign, including a Facebook pagethat calls upon plants to take back the earth, away from the "pettiness of man."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Apr 10, 2012
Armando Testa
Creative Director:
Vincenzo Celli
Creative Director:
Peppe Cirillo
Stephen Castagnone
Federica Saraniti Lana
Art Producer:
Laura Sironi
Mercurio Film
Jonathan Gurvit

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.