Creativity

Vigorplant: Life of a Plant

It's a tough life.

Published on Apr 10, 2012

Editor's Pick

Vigorplant, a brand of potting soil, and Armando Testa, document a day in the life of a nudist, as he wakes up, stretches, exercises, does his chores and and daily ablutions. But our eyes are spared having to look at his private parts -- and Vigorplant wants to make sure we are aware of who we should be thanking for that.

The spot is part of a larger campaign, called the Fronte di Liberazione delle Piante. It includes print work and a social campaign, including a Facebook pagethat calls upon plants to take back the earth, away from the "pettiness of man."

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About

Credits

Date
Apr 10, 2012
Agency:
Armando Testa
Client:
Vigorplant
Creative Direction:
Vincenzo Celli
Creative Direction:
Peppe Cirillo
Copywriter:
Stephen Castagnone
Copywriter:
Federica Saraniti Lana
Art:
Laura Sironi
Production:
Mercurio Film
Director:
Jonathan Gurvit

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