As the information on the homepage states, "iPhone Revolution" invites budding filmmakers to make their own 2 ½ minute video that's themed around Apple's latest innovation—special effects, great script, cast and all.
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While infringement issues come into question, Viral Medium insists this is merely a brand awareness effort that it hopes will show potential clients the potency of viral campaigns. Besides, the company says, it's capitalizing on the creative, user-generated leeway spawned by sites like YouTube, etc.
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