Creativity

Viral Medium: MyIphoneEvolution

Don't call it a comeback, viral's been here for years. At least that's what Viral Medium, an LA-based subsidiary of Interactive Art Services, is preaching with its latest branding/promotional effort dubbed &

Published on Jun 14, 2007

Editor's Pick

Don't call it a comeback, viral's been here for years. At least that's what Viral Medium, an LA-based subsidiary of Interactive Art Services, is preaching with its latest branding/promotional effort dubbed "<a href="http://www.myiphoneevolution.com/" target="_blank">My iPhone Revolution</a>." While Apple isn't exclusively involved, per se, that hasn't stopped the LA-based outfit from promoting itself by creating a video contest based around the hotly anticipated product.
As the information on the homepage states, "iPhone Revolution" invites budding filmmakers to make their own 2 ½ minute video that's themed around Apple's latest innovation—special effects, great script, cast and all.
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While infringement issues come into question, Viral Medium insists this is merely a brand awareness effort that it hopes will show potential clients the potency of viral campaigns. Besides, the company says, it's capitalizing on the creative, user-generated leeway spawned by sites like YouTube, etc.

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About

Credits

Date
Jun 14, 2007
Creative Director:
Scott Ownbey
Digital Illustrator:
Nathan Lumm
Digital Illustrator:
James Nelms
3D Animation:
Isaac Kalsky
3D Animation:
Anthony Porco
3D Animation:
Nick Raftis III
3D Animation:
Ken Mohr
Web Design:
Gabriel Correa
Programming:
Antolin Partidas
Client:
ViralMedium

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