Creativity

Virgin Active Offers a Workout for All Your Dating Mishaps

Mischievous Ad by Iris Shows How the Gym Can Help in All Situations

By Alexandra Jardine. Published on Jan 06, 2016

Editor's Pick

This January, ads for gyms are certainly getting more interesting as they compete for a share of our New Year's resolutions. Equinox chose to go down the provocative route while this online ad from the U.K.'s Virgin Active is just mischievous (and a little naughty).

Taglined "There's a workout for that," it centers on the dating adventures of a red-haired girl, matching each workout to her various mishaps; for example, having to open a heavy door that her date lets swing shut in her face; climbing out of a bathroom window to escape from a terrible evening or having to carry a ridiculous giant teddy bear. Eventually, she meets the right guy while out running -- and there's a workout for that too.

Iris Worldwide created the spot, its first work for the brand since picking up the account last year after a competitive pitch, and it was directed by Rebel at Outsider. The campaign is supported by media including outdoor, social, radio and ads in gyms.

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About

Credits

Date
Jan 06, 2016
Agency:
Iris Worldwide
Client:
Virgin Active
Executive Creative Director:
Chris Baylis
Creative Director:
Richard Johnson
Creative Team:
Matt Gray
Creative Team:
Tommy Allen
Planner:
Ben Essen
Account Team:
Julie Duffy
Agency Team:
Alexis Garcia
Photographer:
Paul Calver
Media Agency:
Vizeum
Production Company:
Rebel @ Outsider
Creative Team:
Chris Baylis
Creative Team:
Richard Johnson
Director:
Jones
Editing House:
The Assembly Rooms
Editor:
David Stevens
Post Production:
Framestore
Audio Post Production:
Azimuth Post

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